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Majestic Wine Head Office 

TPS was approached by Majestic Wine to provide highways support in relation to an application to increase the number of employees at its Head Office in Watford – specifically a car parking study was requested. The application sought to provide additional office floor space, but with no intention to provide additional car parking – despite the additional parking stock being fully utilised for the majority of the time.

After reviewing the proposals, we considered that rather than prepare a study of car parking (which we knew was already at capacity), a different approach would be required; we proposed to prepare a robust Travel Plan strategy that would demonstrate how the organisation would facilitate and encourage trips by sustainable modes amongst existing staff in order to free up car parking for additional staff that didn’t have an alternative.

In preparing the strategy we worked closely with Majestic Wine to undertake a travel survey with existing employees in order to understand their travel habits; the analysis of this data informed a package of proposed measures, which included a shuttle bus from the nearby railway station, initiatives to support car sharers (including priority parking, a guaranteed ride home and a matching scheme), measures around encouraging cycling (including enhanced cycle parking and a cycle to work scheme). These were supported by a range of marketing / promotional activities, aimed at raising awareness amongst new and existing staff of the benefits of sustainable and active travel modes.

Alongside the measures, we identified ambitious targets for a reduction in single occupancy car trips and identified ongoing monitoring mechanisms that could be put in place to chart progress towards these.

The proposals have since been granted planning consent.


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