Understanding how your workforce currently commutes is one thing; understanding how they could travel and the opportunities that exist for them to change their behaviour is quite another (and a crucial component of a targeted – and ultimately more successful – Travel Plan Strategy).
Based upon the profile of a workforce our team is able to understand and analyse the travel options available to one or more destinations, considering factors such as journey time, journey distance, the number of interchange points required, and variance in options due to the time of travel. Comparisons can be made between different travel modes and different destinations to help inform strategies and decisions in a variety of ways.
The following are just some of the ways a workforce accessibility assessment can be used:
Relocation Planning: We are able to understand and make comparisons between how a workforce is able to travel to a number of different destinations, allowing clients to understand how commuting patterns may be affected by a business relocation. Clients can make informed decisions about the most suitable location based upon their own workforce profile, rather than just the sites perceived accessibility.
Travel Plan Strategy Insight: Understanding how people can travel to a given destination provides a vital insight into how a Travel Plan Strategy should be shaped. Strategies become bespoke to a workforce and focused upon the measures most likely to achieve a realistic modal shift.
Target Setting: When setting targets within a Travel Plan, ensure they are realistic. Careful consideration of the likelihood of change avoids the settings of unrealistic or unambitious targets at the outset of a project.
To understand how a Workforce Accessibility Audit could help inform your project, please contact our team.